Becky Hall

Said the following about Brand Team:

“I am nominating the Virgin Trains East Coast Brand Team for Marketing and Communications Team of the Year to recognise their fantastic transformational efforts in 2016 / 2017. The team have really taken on a massive challenge to save the company large sums of money by taking on a range of design projects that would normally be briefed to external agencies. The team have really exceeded all expectations extending their skills from leaflets and literature to campaigns, interior design, shop fitting, trade stands, digital design and even train wraps. Through this amazing effort the team have been able to more than double cost savings to the business and at all times maintained or exceeded any previous agency outputs.

The team having taken the challenge to work in ‘unchartered waters’ on with gusto, trial and error, training, sharing skills; late nights; they have done it all and not let any task prove to be too big a challenge. They have taken to shop fitting and interior design for the first time, transforming Edinburgh Travel Centre, customer lounges, offices, even customer loos! From small campaign to the biggest they have carried everything through from concept to delivery; including our now famous Azuma driver’s campaign which attracted in excess of 15,000 applications was all done by the in house Brand team.

What’s more the team have done all this whilst still delivering all the other jobs they always have, helping the teams in the business that may not have big budgets to save, but just need great work. Their outputs are vast, completing over 50 jobs a period constantly battling ever-changing business priorities, and the last minute jobs; they are a resilient team and a pleasure to work with.

I don’t know another team who has as many stakeholders and so many projects but always delivers. The standard of their work and their can-do attitude is outstanding and they deserve recognition for.“