The RailStaff Awards 2024

Ebony Soltani James

ESJ Smart Marketing Ltd

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Anna Delvecchio

Said the following about Ebony Soltani James:

“Ebony has worked in the rail sector for many years delivering exceptional marketing and communication services for various companies from SME through to large organisations.

She is passionate about the rail sector and works hard to get individuals and companies in the sector the recognition they so deserve. (award submissions, social media, industry wide events)

Ebony has demonstrated a massive desire to help improve the face and operation of the rail sector, bringing people together to find the common ground to promote the sector in a positive way.

She has a natural ability to communicate complex subjects in a very engaging way that everybody can relate to. She is renowned for helping many companies and individuals raise their profiles both internally and externally. Whatever Ebony is tasked with it will be achieved to an exceptional standard. She should be extremely proud of the great relationships she has created over time across the industry from SME, large companies, trade press and industry bodies.

Ebony also sits on the Women in Rail South group, voluntarily helping set up several local events to help support gender diversity. She has done this for over two years and the group has delivered over 12 events in the last 18 months including securing funding and key speakers.

What has Ebony delivered:

There is far too much to list but here are a few…

• Researched and written numerous submissions for industry awards, 90 of which have been shortlisted across the sector with significant wins for many companies and individuals.

• Instigated multiple business plans, created and maintained aligned marketing strategies to build and promote brand identity within the market place for many companies in the sector.

This resulted in overall improved business strategy in terms of more structured key account management plans for clients.

• Designed, developed, maintained and monitored websites for multiple companies that have seen a significant increase in on line presence where there was either none or limited followers. She significantly increased the followers by providing innovative solutions.

• Ebony has also delivered and promoted the largest outdoor UK rail industry exhibition to date, comprising over 300 exhibitors and 4500 visitors, securing and organising all key speakers (including music mogul and rail ‘evangelist’ Pete Waterman and Patrick McLoughlin, the former Secretary of State for Transport).

• Setting up numerous industry events with positive outcomes such as enhancing relationships between the supply chain and key client organisations resulting in enhanced business development and targeted focus on key opportunities working more collaboratively.

Ebony is an industry asset, she is remarkable in all that she does. Her energy and good humour make her a pleasure to work with and I’m sure many will agree!“