This category recognises good practice by marketing and communications professionals in the rail industry, whether that be through internal or external campaigns.
Nominations will reflect individuals who work diligently to communicate the success story that is Britain’s rail industry, whether that be promoting the benefits of rail travel to the travelling public or publicising the fantastic career opportunities that exist within the rail industry.
Last years winner of the Marketing & Communications Person of the Year was The Marketing and Customer Relations Team at Merseyrail.
The Wirral Loop Line track renewal brought about six months of disruptions to MerseyRail customers – who would have found it difficult to get excited about the necessary concrete replacement. Nevertheless, the challenge was set to keep relations high and through a thoroughly planned communications campaign – including working with partners MerseyTravel and Network Rail – meant that targets were exceeded.
You can see the past winners here.
Here's how you nominate:
To nominate some one you believe deserves to win this award, first write down in rough what you most admire about the person: cheerfulness, positive thinking, companionship, a person who stands by his/her mates, a person who never misses a day at work, a newcomer who goes out of his or her way to learn and absorb the art of working on the railway. This will help clarify in your own mind why you are going ahead with the nomination.
Next, write down a specific incident which typifies the qualities you know this person has.
Maybe it was a charity event they helped organise, a late night emergency work session put in to help out a colleague. It could be an act of bravery, rescuing a passenger from an incident; or assisting a foreigner or child who had become lost. Put in the approximate date and location.
This can all be done on the nomination page. Please click Nominate Now above to access this.
Finally discuss all this with your manager or director. He or she will need to be happy that the nomination can go forward. If as a manager you are proposing a member of staff do, please, make sure they are fully aware of what you are up to and that he or she agrees to be nominated.
Please make sure you submit a photo.
RailStaff will contact the person being nominated to check that they are happy to go into the final list being put forward to the judges.
At any stage of the process feel free to contact RailStaff. We can help with advice on how to draft a nomination.