Mary Johnson

Said the following about Lorraine Floyd:

“Lorraine leads AECOM’s strategic marketing team for Rail and Roads across Europe, Middle East, and Africa (EMEA). She has been with AECOM for over 19 years and has worked tirelessly to develop client-centric campaigns that drive bottom-line growth and add value to the AECOM brand.

This past year, Lorraine has developed an exceptional strategy for the rail sector that was strategically focused on building our brand value and positioning us to secure some of our biggest wins in the sector to date. Lorraine’s bright and cheerful personality together with her passion, and commitment to rail enables her to influence stakeholders at all levels.

Mike Pauley, Strategic Account Director for AECOM, said, "Lorraine and I have been working together on a client campaign for just over a year, not only has she developed the strategy, she has used her years of industry experience to produce sharp campaign tactics that have opened doors for me to have conversations with new clients that otherwise would have taken much longer for me to reach... She has an exceptional talent for being able to take people on the journey with her which is a hugely important personality trait to have in such a large organisation. She’s no doubt the best strategic marketer I've ever had the pleasure of working with..."

The rail marketing team is small as are the marketing budgets, in it is only in the last few months that Lorraine has had additional resource to support her. Almost single-handedly, she has developed a go-to-market strategy for the rail business. She has also created a number of multi-channel, client-centric campaigns that have seen speaking opportunities double, client conversations increase, the publication of new thought leadership articles that support our overarching campaign objectives, social media advocacy and engagement rise and internal engagement grow.

Russell Jackson, Head of EMEA Rail said, "Lorraine is an exceptional example of outstanding business behaviour and leadership. She carries great success in creating distinctive, differentiated client-focused strategies and campaigns that bring value for our client and ultimately AECOM. Her determined, tenacious attitude and positive outlook makes her not only a joy to work with, but an extremely worthy candidate for marketing and communications person of the year"“