The RailStaff Awards 2024

Philip Chester

Said the following about LB Foster Europe:

“Jen leads a small team of talented marketers who actively promote LB Foster in Europe. Although LB Foster is a US based company, the whole European business, developed from a series of acquisitions in 2015, has had its fantastic brand expression designed and delivered from the ground up by Jen and her team. From launch, the brand has been developed through brand guidelines, promotional campaigns, sales ready support, exhibitions and endless surge to showcase the LB Foster brand in new markets. Each team member shows the greatest quality of adaptability, flexibility and a real set of fantastic skills from design, artwork, strategy, CRM & campaigning as well as a real pride in the outputs which are of a real high quality. Very much encapsulated by the Velocity magazine Jen and the team have designed and produced from scratch

Marketing is sometimes a difficult place to be, especially in a growing organisation with 5 offices centres, and especially in the rail industry where marketing track joints can be challenging! In face of this, and a genuine need to stand up for genuine marketing intent in meetings where engineers sometimes have the loudest voice, the diligence and benefits the business has because of these few people is remarkable.“